Truth Puppets

Teens across the country defend their vaping habit with a simple statement: “it’s safer than smoking!” But with no longterm research, it’s safe to say that while it might be safer than smoking, that doesn’t mean it’s safe.

But rather than sound like another horde of naggy adults using scare tactics to discourage teens from vaping, we made a wild, weird campaign full of boat horns, pool farts, and puppet vomit.